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Games Dealers Play: Invisible VIN Etching

Thumbnail image for Car Window.jpgVIN Etching may be the most profitable add-on that a car dealership offers. Consumers may spend perhaps $100 or more for a service that costs the dealership perhaps $10 - $20 to perform. And, because Connecticut state law permits the dealer to preprint the charge directly on the contract, many consumers do not even notice that they have been charged for this service.

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