How car salespeople may try to pressure you

On Behalf of | Mar 19, 2024 | Auto Dealer Fraud

There are many different tactics that salespeople will use when trying to sell you a vehicle. Their goal should be to answer your questions and help you explore vehicles that may be right for your needs. But they may actually try to pressure you or even manipulate you into making a purchase.

For example, maybe a salesperson knows that a vehicle isn’t in perfect condition. They haven’t necessarily tried to commit fraud by hiding the issues, but they are certainly hoping that they can pressure you and cause you to overlook those issues. How might they do it?

Creating an impending event

One tactic is for them to mention an upcoming event. Maybe they say that the cars are flying off the lot, so the car that you like is probably going to be gone if you don’t buy it immediately. Or maybe they say that prices are about to go back up, so you need to act quickly to get a good deal.

Taking up your time

In other cases, salespeople will make the negotiation process take as long as they can. They hope you will become fatigued and make poor decisions, like a rushed purchase.

Profiling you and your needs 

Finally, a salesperson may quickly psychologically profile you. They’ll try to figure out what you need the most. For instance, if you mention that you need a car for work, they will try to make it seem dire by continuously bringing up how your career depends on it. 

Did you get a lemon?

This type of pressure could cause you to purchase a lemon. If so, you need to know about all the legal steps you can take.